Our logo is one of the main graphic elements that give ICSA a unique identity. It is confident, clear and authoritative. Our logo is made up of four elements: the ribbon, our name, the blue line and the strapline.
Use the positive logo wherever possible, on a white or light background and preferably in the top left corner. On smaller canvasses, such as half page adverts or A5 landscape flyers, the top left hand corner might be in use by a photo or text, in which case the logo can be moved to the upper right hand corner.
Give the logo some space and do not obscure it by placing it over busy backgrounds.
Our logo must never be distorted or altered, have anything removed from or added to them, be cropped or bled off the edge of a page or be positioned at an angle. It should not be redrawn, re-spaced or modified in any way.
Logo variants
Please do not download the images listed below. The correct logo files can be downloaded here.
Colour logo (preferred)
Negative logo
Greyscale logo (grey = 55% black)
Size and appearance
The minimum width of our compact logo with strapline in print is 20 mm.
The only time it will be used without the strapline in print is on small promotional items such as pens. The minimum size for the logo without the strapline is 12 mm.
Please note: On many digital appliations, for instance social media pages, our logo usually appears without the strapline, as it renders illegible in low resolution. We have also developed a horizontal version of the logo. If you would like to use it, please contact us.
Need help?
If you have any questions about the use of our logo, please contact Meera Shah on 020 7612 7062 or by emailing mshah@icsa.org.uk.
